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top 5 reasons homes don't sell -
avoid these at all costs!




 
 
Nationwide research has shown that there are five main reasons why real estate doesn't sell in a timely manner. They are price, condition of the property, location, the listing agent, and the marketing. Let's take a look at each of these individually.

Price
Every home will sell if the price is right. Nothing else matters if the dollars are low enough. So if a house is overpriced, it will most likely be overlooked. There are agents who will quote a price only to have to reduce it later. A home's value can be like the stock market, although it may have been worth more previously, it is only worth what it will bring in today's market. How did you arrive at your price. An agent who does a thorough and complete comparative market analysis is essential.


Condition of property
Buyers are looking for model home conditions and with so many new homes available, the competition is tough. Make your home "buyer ready" by keeping everything clean and orderly, to include fresh paint and professional carpet cleaning. Buyers want to be able to move right in without having to accomplish a long to-do list first.


Location
The third reason a house may not sell in a timely manner is location. Such things as schools, crime, neighborhood appearance, traffic, etc. can be factors. If the location of your home is affected by one or more of these issues, then a lower listing price may be the only answer. However, favorable terms could also help sell your home.


Listing agent
If the listing agent hasn't done their job (i.e . advertised the property, retuned all calls in a timely manner. followed up on all leads, etc.), then maybe the listing agent could be the problem. If an agent is difficult to work with, other REALTORS® may not want to show his or her listings. Even though such behavior goes against the REALTOR'S code of ethics, it is human nature not to want to work with someone who is difficult to work with.


Marketing
If your house won’t sell but you feel the house is priced right, in move-in condition, in a good location, and your agent is easy to work with, then the marketing plan, or lack thereof, is probably the problem. No longer can an agent take a listing, put a sign in the yard, place the property in the MLS and wait for the offers to come pouring in. The effective agent will make effective use of the latest technologies.

Ease of showing is the area where you have the most impact on your properties marketability. If you don't allow your agent to put a lock box on your property, you will miss out on a huge part of the showing market. Why is the lock box so important? Because when a buyer's agent has a list of properties to show, they will show the properties that are easiest to see first (with lockboxes) and properties without lockboxes last. Their buyer may find their dream home before ever seeing yours.


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